NEW BALANCE LIFESTYLE CONCEPT

The following project was created during my time at the Pensole x New Balance Master Class.

This was held from Jan 4 to Jan 25, and included 19 other aspiring footwear designers. This class was the full package that gave each designer insight on the process behind footwear designing, from research, story-telling, to the final point of purchase phase.

The task for this design was to create a Lifestyle Shoe for New Balance that would be released in SS 18’ using thier existing tooling, whilst also using Interstate-95 as inspiration.

January 2017